ADVERTISING AND CUSTOMER
Due to the latest technical advancements and extensive usage of mobile phones in Dubai, the channel of mobile phones has been converted into an active medium for quality conversation. Short message service(SMS) marketing is the most elementary, essential and extensively used adaptation of mobile phone advertising, but the applicable abstract still need agreement on the way how SMS advertisements effect costumer behavior and in which manner, this effect is produced. The available research targets to scrutinize how message is applied, the most significant factor of successfulness of SMS marketing, is converted into behavioral responses so as to approach the marketed brand by initiating recognized invasiveness and behaviors to approach the message as acting as a middle constant into the relationship. Assumptions and approaching analysis should be thoroughly kept in mind.
SMS messaging is not only a suitable manner to talk to friends but it is also a strong advertising device for small entrepreneurships the huge predominance of people has a mobile phone of most of them utilize their cell phones to send and receive SMS messages also referred to as text messaging. The most significant fact is the mobile phone user are mostly busy with text messaging then they are engaged with other cell phone advertising broadways like email or social media most mobile phone user have fixed their cell phone to aware themselves at any occasion when a new text message appears and most of the messages are looked and at and understood with a few minutes of receiving.
In spite of all the benefits of SMS marketing, there are still some business holders are uncertain to embrace SMS marketing as an advertising tool, they are assured that the stage of SMS marketing is of no use to them. In fact, the truth is SMS advertising is affordable, easy and has great importance. The behavior of the costumers towards SMS marketing through mobile phones is completely dependent upon the character of the message which is required to be developed accordingly. The advertisers cannot depend on the face that the SMS sent through a mobile phone will be read by the costumer and he will learn it by heart. Hence the fact is established that the importance of marketing and the messages used for marketing create a huge effect on the behavior that the consumer shows towards SMS marketing.
The most important factor that should be kept in mind is the number of messages sent to the consumers. In order to reach the target customer, the advertising message should be blasted to as many people as possible. This kind of marketing need you to donate your investment on advertising messages because these messages are easily forgotten by the customers.
Furthermore, if you are selecting e-mail marketing instead of SMS marketing for the advertisement of your product, remember most of the customers don’t check their e-mails for more than one or two times a day. Furthermore, the e-mails are lengthy because of which most of the customers don’t dare to read them and try to avoid them. In contrast, SMS messages are basically one or two sentence long in which most of the times a link to the advertisement website which contains more information about the product is attached. The next benefit is that the SMS that you send is read almost at the same time when they are received. Sending the messages to the targeted customers and then getting those messages being read rapidly gives a big boost to your business.
If you have difficulties in doing SMS marketing in Dubai, do try MEDIA MILEAGE, the best SMS marketing company in UAE. They inspire their clients to trust their result oriented services and decisions. Consistent performance is the trademark pf media mileage.