Samwell Group Advertising Company

 

SAMWELL GROUP is Sharjah's largest advertising/promotion agency. It is a part of Miramax holding company, an international advertising conglomerate together with NCDI Worldwide and Unicom Media Group forming Miracom Media. It has been working on the Emirates market since 1990. At present,  Miracom Media includes more than 30 agencies with 5000 total number of employees.

 

Miracom Media is one of the largest and most titled advertising network in the Western world, represented by 42 companies in 51 countries. The company's headquarter is situated in Orange County, California. In 2014, Miracom Media's most profitable and successful year in UAE, while SAMWELL GROUP was recognized as the highly demanded and most awarded advertising agency as a result of an international creative ranking by The New York Times.

SAMWELL GROUP is the Emirates leading international advertising agency, has the head office in Sharjah as well as in other UAE's cities, including Abu Dhabi, Ajman, and Dubai. In 2012, UAE's edition of honored NEWSWEEK magazine called SAMWELL GROUP Advertising Agency of The Year by its total awards number received in various polls and ratings among advertising related magazines and publications.

 

Mia Wallace, COO of Miracom Media's Board of DIrectors

CEO of SAMWELL GROUP

 

"Now I'm truly convinced that the future of integrated services will be bright, so we went back to the full-cycle model. Whoever works most efficient, effective and fast way, will be the winner and will lead the industry at least the next 10 years. But, we must to admit that it will be another agency, not the same as 10-15 years ago. The dialectic of law has not been canceled, and we return to the same, but on a different level. This will be a full-service advertising agency, consisting of specialized creative departments. More precisely, there will be two types of companies: professional companies and integrator companies. The first will go on a path of increasingly narrow specialization. The latter need to collect different expertise into a single communications program and be able to manage all of this complex structure. The large network agencies have become integrators to the large system customers. Advertising specialists of future must clearly and consistently work in such companies as a part of integrated team to get a single product. All of that is called a full-cycle company model. The people of SAMWELL GROUP is the key factor of its decisive success, because our business is designed so that creative specialists play the crucial role. We've put together a very strong team, and I'm sure they will implement all our plans. Of course, we are united by a strong corporate culture, inherenting to Miracom Media on the whole. "Work 'till death" is not just a motivational phrase. This is what lies at the heart of SAMWELL GROUP, and this is what we truly believe in".